Webinar Archives - Cleanfax /category/webinar/ Serving Cleaning and Restoration Professionals Tue, 09 Dec 2025 16:50:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2023/02/cropped-CF-32x32.png Webinar Archives - Cleanfax /category/webinar/ 32 32 Register Today for Our Webinar: Training in 2030 /register-today-for-our-webinar-training-in-2030/ Mon, 08 Dec 2025 22:11:04 +0000 /?p=75040 Join Cleanfax on Tuesday, Dec. 16, at 3 p.m. CT for an exciting webinar topic: Training in 2030: AI Coaches, Smart Glasses, and the End of the Notepad.

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Join Cleanfax on Tuesday, Dec. 16, at 3 p.m. CT for an exciting webinar topic: .

AI coaches that give real-time feedback on job sites. Smart glasses that overlay step-by-step instructions while techs work. Wearables that track competency development automatically.

The question isn’t whether training will change by the year 2030. It’s whether your company will be ready when it does.

This year-end webinar takes you five years into the future to explore what’s coming for workforce training in the cleaning and restoration industries. We’ll separate the hype from what’s actually going to make a difference on a restoration jobsite.

Whether you’re a training skeptic or an early adopter, you’ll leave with a clearer picture of what’s ahead, and how you should be thinking about today to stay competitive tomorrow.

Register today, ! After the live event has ended, you will receive a link to the recorded webinar.

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Why 52% of Your Future Managers Are Opting Out /why-52-of-your-future-managers-are-opting-out/ Mon, 17 Nov 2025 20:56:16 +0000 /?p=74955 In a recent Cleanfax + KnowHow webinar, Cameron McBurnett, Bobbie Jo Burnett, and KnowHow’s CEO Leighton Healey talk about why microlearning might be the way to scale employee engagement and confidence.

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The owner couldn’t stop talking about the new training system. He described how much time he and his managers had spent in the past walking through process after process, making sure their teams understood what was expected.

But now, something had shifted with this new system. His team finally got it. They were doing the work with more confidence and engagement in their job.

Cameron McBurnett—network performance manager at Rainbow Restoration—listened quietly, nodding.

But underneath the owner’s enthusiasm, he heard something else. Relief.

“They spent a lot of time with their teams, coaching them, getting them to learn,” McBurnett recalled. “This [system] has allowed them to really provide their teams with more resources that actually cater to their roles.”

In a , McBurnett joined Bobbie Jo Burnett, training and onboarding manager at FRSTeam, and KnowHow’s CEO Leighton Healey to talk about why that kind of relief is still rare in the restoration industry, and why microlearning might be the way to scale it.

The number that should worry you

Most are intentionally avoiding management roles. Not just uninterested. Not just hesitant. Intentionally avoiding.

“One of the stated reasons behind it,” said Leighton Healey, KnowHow CEO, “is because they feel that the company lacks the training and the support resources and the infrastructure needed to set them up for success.”

Additionally, a third of staff said their company’s training is so outdated that they don’t trust it. They’re clicking through training to check boxes, not to learn. And when they hit the job site unprepared? “I’m sorry, ma’am. No one told me how to do this,” Healey described the typical response. “I’m just going to wait for my supervisor to call me,” all of which corrodes customers’ trust.

The infrastructure challenge

Here’s what makes the training challenge worse: The workers entering your company probably don’t own a laptop.

Healey broke it down: “A lot of workers, especially on frontline roles, are generally coming from lower to middle-income homes,” he said. And when you look at the prevalence of those homes owning desktops versus being completely reliant on mobile devices, the rates are really skewed toward mobile devices, he explained.

Yet training programs are still designed by people building courses for devices their incoming workforce doesn’t have.

The result? Sometimes, owners literally hand over their personal laptops—with access to everything on an owner’s laptop—to technicians “who’ve been there for no less than an hour” just so they can complete mandatory training.

What works

Burnett used a fitness analogy to explain: “You can’t do a couple of workouts now and then and expect to get results. You’ve got to have that consistency, and you’ve got to have some variety.”

Her framework split training into three complementary pieces:

  1. In-person training teaches the why— “It’s where you start building that culture with your teams. It’s where you start building confidence.”
  2. Desktop training covers the what—foundational knowledge through longer modules that establish baseline competence.
  3. Microlearning content on mobile devices delivers the how—“those short little burst TikTok style videos that really kind of start teaching you the how right there in the moment.”

The crucial shift? Training isn’t going to be a checkbox activity, Burnett explained. “It’s going to be something that happens while you’re doing that thing.”

The “no time” excuse that collapsed

The most common objection to building this kind of system is the lack of time and/or resources.

McBurnett used to believe that, too. It’d take him a month to create a single piece of training content—written instructions, videos, etc. “I remember just thinking, God, I wish there was a quick way where I could just pull this in and it would just write this thing for me,” he said.

Now? “Something that took me a month now takes minutes,” McBurnett explained.

The shift came when platforms like KnowHow started using artificial intelligence (AI) to turn raw footage into structured training. Shoot a video on your phone, upload it, and KnowHow’s system breaks it into searchable modules, available in multiple languages, accessible on any device.

Burnett’s using it to transform FRSTeam’s entire approach. She shoots videos on her iPhone, then KnowHow’s AI parcels them into step-by-step training. Her teams are “absolutely loving it and are demanding more.”

The that reinforces what people are taught have never been lower.

What microlearning looks like when it works

A sent Burnett an email a few days after onboarding: “Oh my gosh, this is the most amazing thing I’ve ever seen. You guys really seem to have your stuff together. I can’t wait to tell people about this learning platform.”

That enthusiasm doesn’t stay contained. Healey describes what happens when training becomes something worth talking about: Workers, who used to complain about their jobs start saying, “That’s not how they do it at my company.” Their friends get curious. They apply, and soon, “it’s almost uncommon to get an applicant who’s NOT a referral.”

“When you work with your friends and you enjoy your place of work,” Healey observes, “you stick around.”

Where to begin

Start with an anonymous survey asking current staff one question: “Thinking back to your first 60 days on the job, give me some examples of things that were surprisingly unclear or where you honestly felt unsupported.”

Create permission to point at the holes in your training. Then pick one process—something simple that drives you crazy because it’s inconsistent—and . Share it with your team. Get their feedback.

“Don’t try to create your whole library at one time or in one day or in one week,” Burnett advised. “Start small and build onto it.”

The relief doesn’t arrive on day one. But when it comes, your technicians stop deflecting blame to save face with customers. They stop avoiding management roles because they don’t trust the support infrastructure. Finally, they stop clicking through training as a check box exercise. And that’s when you stop being the answer to every question—and start being the owner who can finally exhale.

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From Opponent to Teammate: Rethinking AI’s Role in Your Daily Work /from-opponent-to-teammate-rethinking-ais-role-in-your-daily-work/ Mon, 06 Oct 2025 10:00:32 +0000 /?p=74769 91Ƶ Hygieia’s recent Masterclass webinar event showed practical, low-risk ways professionals can use artificial intelligence today.

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91Ƶ Hygieia’s recent Masterclass webinar event, moderated by Senior Director of merchandising at BradyPLUS Carolina Bane, cut through hype and jargon to show practical, low-risk ways professionals can use artificial intelligence (AI) today.

Two longtime 91Ƶ Hygieia advocates led the session: Laura Craven of Imperial Dade and David Brownley of GOJO Industries. Their core message was simple: Start small, treat outputs as drafts, and use AI like a capable assistant that amplifies—not replaces—your work.

Craven opened by urging attendees to reframe AI as an approachable helper rather than a threat: “Rebrand AI in your mind, you can think of it as assisted intelligence, a digital assistant, smart assistant, whatever you like.” She then provided practical guidance of how teams can get benefits without big bets.

The first anchor concept was accessibility. Craven noted the consumer-grade turning point when a chat interface put advanced capability into everyone’s hands. Marketing often becomes the “gatekeeper” of AI because creative and content tasks were the first to feel its impact—sometimes with anxiety about job security. It is crucial that leaders introduce tools with clarity, training, and respect for craft.

From there, the presenters drew a clean line between what AI is and isn’t. It can identify patterns, draft first versions, summarize, translate, and string steps together. It cannot hold human consciousness, emotion, or true originality—and it sometimes gets things confidently wrong. Their bottom line: Always fact-check; always keep a human in the loop.

Craven and Brownley also mapped five everyday AI types into plain language you can recognize in your day: machine learning as the pattern-spotter; natural language processing as the language-understander; computer vision as the “eyes”; generative AI as the first-draft creator; and agentic AI as the doer that acts. Most of us already use several of these without naming them—recommendations in streaming apps, auto-transcription, or your phone’s Face ID.

The cases for business use were specific and immediate. Sales teams can have AI assemble first-draft outreach from CRM context, propose talk tracks, and generate meeting summaries with action items. Marketing can turn a long article into a carousel, generate variants for A/B tests, or translate copy. HR can draft job descriptions and structured interview guides. Operations can spin up SOPs and training guides. Supply chain can summarize supplier performance and produce scorecards. Craven emphasized the governing word across all of these: Draft.

To show the speed shift, Craven demoed a lightweight workflow; she brainstormed webinar topics in ChatGPT, selected one, asked for a six-slide outline, pasted that outline into Gamma, configured audience, tone, and visual style, then generated a clean starter deck in about a minute. Edit, refine, export. It’s not perfection—it’s momentum.

Brownley then showcased a force multiplier that many overlook: “It’s called deep research.” He described it as the fastest on-ramp for executives and managers to move from question to structured brief. With one prompt, he had a bot produce a 21-page AI playbook tailored to JanSan executives, including an executive summary, tool recommendations, responsible-use tips, and step-by-step instructions. He stressed that strong prompts—clear role, audience, format, examples—are the difference between “good” and “great” output, and quick iterations usually close the gap.

Responsible use ran through the session like a watermark. Free tools may learn based on what you paste into them; even paid or “captive” versions are not 100% secure. Don’t upload confidential data or PII. Request sources, verify claims, and be transparent with your team about when you utilize AI. If your company lacks an AI policy, help create one.

For getting started, the presenters offered two paths: a problem-based model (use AI to diagnose or pressure-test a known pain point such as missed quotas, flat CTR despite higher spend, or inventory imbalances), and a use-case model (target repetitive, low-risk tasks like meeting notes, email drafts, weekly reports, slide creation, or knowledge search). Brownley’s nudge to his creative team applies broadly: automate production work so humans can focus on strategy and craft.

Learning doesn’t have to be heavy. Craven pointed attendees to micro-courses (LinkedIn Learning, Marketing AI Institute, and Google’s AI Essentials) and 91Ƶ education. Brownley encouraged a simple prompt to kickstart relevance: Ask a bot for “the top five ways other people in my job title have been using AI” and test one this week. It’s okay to start with fun—Craven and Brownley prompted Suno to generate a song from a scenario—because familiarity dissolves fear.

If there was a single habit to take away, it was this cadence: Explore embedded tools where you already work (Microsoft Copilot, Google Gemini); use AI first for a small, safe task; treat outputs as drafts; then verify and ship. Repeat. In Brownley’s words, becoming “AI-forward” is less about grand strategy and more about consistent, thoughtful use that saves hours and sharpens the human parts of your job.

AI won’t do your thinking for you. Used wisely, it will give you back the time to do your best thinking.

Click here to 

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The Curiosity Bottleneck Killing Your Training Programs /the-curiosity-bottleneck-killing-your-training-programs/ Wed, 01 Oct 2025 12:00:12 +0000 /?p=74752 In a recent Cleanfax + KnowHow webinar, explore why traditional approaches often miss the mark, and what's emerging to bridge the gap.

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Rachel Adams sees the same pattern play out in her restoration courses. A student arrives speaking little to no English and is gripped by a bucketload of test anxiety through four intense days of back-to-back training.

The final exam looms, and the student knows they’ll soon have to face a gauntlet of 137 questions. When that day eventually comes, the student relies on pure memorization, anything to reach that passing threshold.

“They really struggle just to barely squeak out a passing score,” Adams said.

But something shifts when that same student steps into the field. “Those same individuals, if I were to tell them to go out and build me some containment for a mold job, they would be rock stars,” she explained.

This disconnect—between academic performance and practical competency—sits at the heart of restoration training challenges today.

, Adams joined KnowHow’s Cole Stanton and Leighton Healey to explore why traditional approaches often miss the mark, and what’s emerging to bridge the gap.

How Knowledge Bottlenecks Form

Healey explained how most restoration companies accidentally strangle their workers’ natural desire to learn. “They become bottlenecks for curiosity, meaning that the only way that you really learn anything is you spend time shoulder-to-shoulder with someone on the crew, or you get some time with the owner or with your supervisor.

When learning depends entirely , workers stop seeking knowledge, and ultimately, they become passive receivers instead of active learners.

This bottleneck is particularly damaging because today’s workforce processes information differently. A point Stanton expanded on by explaining that companies are hiring people “raised on tablets and iPhones and TikTok” who have a shorter attention span and expect immediate access to knowledge when they need it.

Yet, most training systems force modern learners to wait for scheduled sessions or hope their supervisor has time to take them through the ropes.

Healey shared the paradox that exposes this bottleneck most clearly: “You struggle to get a technician to sit through, say a one-and-a-half-hour workshop offered by a company, but they’ll crush like a three-hour Joe Rogan podcast on quantum physics.”

The difference isn’t attention span; it’s access and format. Workers avoid mandatory workshops but devour podcasts because they are available when curiosity strikes, are designed for engagement, and don’t require permission to access.

Meanwhile, company training happens only when scheduled, often in formats designed for previous generations, and requires supervisor approval to begin.

This bottleneck kills the worker’s natural desire to learn.

Adams observed how the industry’s approach to training further tightens these learning funnels: “Some organizations look at training as we just need that piece of paper. I don’t even know that they really care about the information being given to their people.”

Companies send one person for certification, then expect informal knowledge transfer to carry everyone else. When workers inevitably struggle with this method of learning, it reinforces the belief that modern employees simply aren’t capable learners.

But Adams’ classroom experience tells a different story. Students who struggle with written exams often excel at hands-on work, meaning most people are not lacking in curiosity or ability; they’re trapped by systems that don’t match how they learn.

Breaking the Bottleneck

All three guests agreed that the solution involves opening multiple pathways for knowledge access. Healey specifically advocated providing “.”

Instead of making workers wait for permission or supervisor availability, give them immediate access when curiosity strikes. “They’re going to read ahead, and they’re going to become curious, and they’re going to recognize that there is so much to learn in this fascinating industry,” Healey said.

Adams suggested restructuring training itself: “Let’s deliver the book information in smaller sections, smaller segments, or shorter segments. At the end of each one of those modules, let them perform it hands-on and let’s measure the competency so they can actually demonstrate that they actually understood what they just learned.”

Stanton said he sees technology as key to eliminating bottlenecks: “ and retain the results of those quizzes immediately after the knowledge is delivered” creates ongoing learning rather than single-point access.

Over time, this builds “a scorecard that this particular worker is like a five-star Uber driver”—someone who consistently demonstrates both knowledge retention and practical application because they have continuous access to learning opportunities.

Healey framed the stakes through a grandmother whose home has been damaged by flooding or mold. That grandmother doesn’t care about test scores. She needs technicians who truly understand their work, not workers who have memorized enough to pass a test but lack deep knowledge.

This human reality highlights the gap between what the industry tests and what matters for successful outcomes.

Opening the Flow

Companies don’t need complex solutions. The goal is to remove barriers between workers and knowledge. Make training accessible when curiosity strikes, not just when schedules allow. Provide multiple content delivery formats to accommodate different learning styles. Create systems where questions get answered immediately rather than requiring supervisor availability.

Most importantly, remember that the goal isn’t producing workers who can pass exams. It’s developing technicians who can confidently tell someone’s grandmother, “Your home will be safe again.”

For an industry built on helping people to return to normal after disruption, ensuring that training develops competent technicians isn’t just good business. It’s keeping promises that matter most.

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From Binders to Bytes /when-digital-natives-receive-analog-training/ Fri, 29 Aug 2025 10:56:26 +0000 /?p=74583 Use modern digital training tools to ensure your restoration team managers, field staff, and support crews are receiving the very best to empower them to excel.

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Melissa Hastings remembers when restoration training meant thick 4-inch binders with typewritten Times New Roman font and VHS tapes.

“You would sit there and you would watch the people on the tapes do carpet cleaning or stretching or carpet dyeing,” she recalled. “And then you would just go out and ride along with somebody in a truck and let them show you how to do what you saw in the video.”

That system worked for decades because workers arrived with foundational skills. They’d grown up around tool sheds, worked on farms, and cranked wrenches with relatives. Training just filled gaps in restoration-specific techniques, not fundamental hands-on skills.

But most restoration companies still use that same system while hiring from a workforce where many have never held a wrench.

, Hastings joined Leighton Healey and Travis Martin of KnowHow to discuss why this mismatch is killing employee retention, and what smart companies are doing about it.

The ‘unhandy’ generation

Leighton Healey, CEO of KnowHow, who’s built and scaled multiple people-powered companies, has watched the workforce shift dramatically. He jokingly called the incoming generation “the unhandy generation.”

“Not a lot of young people growing up today [have] parents with tool sheds, or head out to the farm or go work or crank wrenches with Uncle Nick,” he explained. “That’s becoming more and more uncommon.”

These aren’t inferior workers. They’re digital natives whose brains are wired differently based on the technology they grew up using. Generation X learned through step-by-step instructional videos, so they prefer structured, sequential content. Millennials came of age Googling everything—they think in keywords and search terms.

Generation Z grew up with Siri and ChatGPT. “They don’t think in keywords. They think in questions because they’re used to talking to artificial intelligence,” noted Travis Martin, vice president at KnowHow.

Try to train a Gen Z brain with Gen X methods, and the training fails. Not because the worker is lazy, but because the delivery method doesn’t match how their mind processes information.

The accelerating technology disconnect

This mismatch is getting worse, not better. Tech companies are spending trillions on AI infrastructure that will further reshape how young people interact with information. “What used to come every five to six years, a significant transition, the pace is going to be so accelerated that there will be a game-changing technology introduced probably quarterly if not at least biannually,” Healey warned.

Young workers will regularly ask about new tools and technologies, and companies that .

Training as a recruitment tool

College enrollment has dropped significantly over the last 15 years. Smart people are choosing skilled trades because the economics make sense—better pay, less debt, tangible skills that can’t be outsourced.

But these workers evaluate opportunities differently from previous generations.

“People are coming into the job interview or they’re searching job postings to see what type of education, continuing education, professional development, and even personal development is available,” Hastings observed. “They need to know that they are going to receive something in exchange for their time and their effort.”

. Companies with strong development systems attract higher-caliber candidates. Those relying on outdated methods get whoever shows up.

This creates a vicious cycle: poor training attracts weaker candidates, who struggle more with inadequate systems, reinforcing the belief that “workers today just aren’t as good.

The personal cost of poor training

Poor training doesn’t just hurt recruitment; it also traps you in your business. “What is downstream of not having a sufficient training program?” Healey asked. A business that is highly dependent on a small number of people. Your health, your marriage, your family, all of them are experiencing the strain of businesses that are too dependent on you, he said.

When you can’t develop workers who execute consistently without constant oversight, you become the bottleneck. Every vacation gets interrupted. Every evening includes work calls.

Effective training creates independence—workers who can handle standard situations without escalation and systems that function when you’re not there.

The nicrolearning solution

The answer isn’t fighting modern brains. Instead, it’s designing training that works with them.

“Don’t stick them in a room with a TV or a computer all day and have them watch videos for eight hours,” Hastings warned. “They’re not going to learn anything.”

Her solution? Create short, focused content that can be absorbed quickly. “Keep your videos small. Keep your learnings short. Have little knowledge checks in between, but change it up because nobody has good attention spans these days.”

Start by documenting what you know now that you didn’t know when you started. Ask current crews what they struggled with in their first 30 days. Mix delivery methods throughout each day: Hands-on practice, team discussions, brief online modules, and written materials.

Most importantly, build clear advancement paths. Show new hires examples of people who started where they are and where those people went over 18 months.

What hasn’t changed

The core services remain the same. Restorers still deliver service through people’s expertise and effort. Customer service still matters. The equipment functions the same way.

What’s changed is how people expect to learn and develop. Companies that adapt their training to match how today’s workers actually process information their competitors can’t match.

The choice is clear: Evolve your training systems to work with modern brains, or keep losing workers to companies that do.

Hastings’ VHS tapes worked for that generation. The question is: What will work for today’s worker?

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Price, Plan, and Perform /price-plan-and-perform/ Wed, 27 Aug 2025 15:01:26 +0000 /?p=74558 Restoration success is about disciplined pricing, proactive communication, airtight documentation, and a willingness to simplify and systematize.

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Pricing and project management are two of the most hotly debated topics in the restoration industry. They’re also the most treacherous. Price too low, and you’re bleeding cash. Manage poorly, and even “profitable” jobs collapse under the weight of inefficiency.

In a Cleanfax webinar moderated by Jeff Cross, three industry veterans—Jeremy Reets of Reets Drying Systems, consultant Nate Cisney of Restoration Made Simple, and Brandon Burton of CotalityTM—pulled back the curtain on how to avoid costly mistakes, manage scope creep, handle insurance drama, and scale a restoration business for sustainable profit.

The most common pricing mistakes

Cross opened the panel with a straightforward question: What’s the biggest pricing mistake you see restorers make, and how can it be avoided?

Reets came at the problem from a mitigation perspective. Too often, he explained, contractors hesitate to provide necessary services out of fear they won’t be reimbursed. “You should always start with what’s the right job and then figure out how to get paid for it,” Reets said. “Don’t let the thought, ‘I might not get paid for this,’ become part of the decision-making process.”

Cisney, who works with contractors nationwide on estimating and operations, pointed to the rebuild side. “The biggest mistake I see is project managers not creating a budget,” he cautioned. “Without a budget, you’re running blind and hoping you make money at the end of the job. That is not the way to run a business.”

Burton tied both perspectives together. He claimed many restorers leave profitable services on the table by defaulting to replacement over restoration—out of fear of adjuster pushback. “Restoration is much more profitable than replacement,” Burton said. “If you’re capable of restoring, do it, document it properly, and you’ll be surprised at the profitability.”

Project management that actually works

Anyone can claim to run “on time and on budget.” Few do it consistently. When asked for their go-to strategies, the panel agreed on one theme: communication.

Cisney noted that budgets can be controlled, but timelines often slip due to subcontractor issues or unforeseen conditions. “The No. 1 problem in our industry is communication,” he explained. “We could screw up on a job, but if we communicated, homeowners were forgiving. Run the job perfectly but fail to communicate, and they hated us.”

Burton expanded on that point, stressing the importance of managing expectations, not just reporting progress. “If you don’t set realistic expectations at the start, the client will set their own—and you’ll fail every time,” he stated.

Reets cautioned that sales pressure often leads companies to promise unrealistic timelines to win the job. “Salespeople tell customers what they want to hear,” he said. “Then project managers inherit the problem. The best thing you can do is be honest—even if that means telling clients to ‘get ready to be disappointed’ when insurance delays are inevitable.”

Scope creep: The silent killer of profit

Every restorer has battled scope creep, that slow drift where jobs grow in size or complexity without corresponding revenue. Burton put it bluntly: “Scope creep is scope creep when communication and documentation are ineffective.”

In mitigation, scope naturally evolves as conditions change, but failure to identify and document changes immediately turns into unreimbursed work. “Discover it quickly, document it thoroughly, and charge for it,” Burton advised.

Reets added a twist: scope creep doesn’t only grow upward. It can also shrink downward when technicians, rushing through back-to-back jobs, cut corners. “Your average sale will drop when you’re busy,” he pointed out. “Scope creep downward is a silent killer because no one catches it—except you, if you’re watching.”

Cisney pointed to another root cause: poor field documentation. Even with today’s digital platforms, technicians often fail to capture all details. “Everything starts at the technician level,” he said. “If they won’t do it, you need strong oversight. Have managers check jobs to verify the scope is captured and documented.”

Navigating adjuster drama

No restoration webinar would be complete without discussing insurance. All three panelists agreed that the relationship with adjusters is more complex now than in the past.

Reets recommended negotiating earlier in the process. “If you wait until the job is done, you’ve lost leverage,” he said. He also urged contractors to stop seeking “approval” and instead focus on “agreement.” Approval is binary, he noted, while agreement allows for negotiation.

Cisney observed a bigger shift: Adjusters are being instructed to limit communication with contractors altogether. “We’ve always gone to adjusters for approval when we don’t even have a contract with them,” he explained. “The contract is with the homeowner. That’s who we need to communicate with and advocate for.”

Burton emphasized the role of documentation. “The one piece of communication that still moves between contractor and insurer is the project documentation,” he explained. “Make sure it speaks to the integrity of your work and compliance with standards. It has to stand on its own.”

Scaling a restoration company

Many contractors dream of growth, but scaling comes with hard lessons. Cisney warned that “the middle” is the worst place to be. “When we were small, we made great profit,” he said. “When we hit $5–7 million, margins went down, and headaches went up. You either stay small and efficient or build the systems to scale big—but the middle is painful.”

Burton urged owners to maintain pride and ownership at every level of the organization as they grow. “The larger the company, the easier it is for the passion of the founder to get lost,” he said. “You have to push that sense of pride and skill down into the trenches.”

Reets, whose family has been in restoration for over 50 years, encouraged contractors to simplify. “Stop trying to do everything,” he counseled. “Pick the most profitable services, build great systems, and scale those. Don’t chase every service line under the sun.”

The role of technology and AI

Technology can help—or hinder. Burton, who works in the software sector, made it clear that not every shiny tool pays off. “Technology is only right if it preserves the integrity of data from the field to the office,” he said. “That’s what contractors need—reliable, high-fidelity documentation that defends their bills.”

On artificial intelligence (AI), the panel urged caution. Burton warned that AI often pulls from outdated or inaccurate sources, especially around standards of care. “AI can help with a draft, but don’t assume it’s fact,” he said. Reets added that we’re still in the “AOL Instant Messenger phase of AI”—exciting, but immature. “It’ll evolve, but for now, don’t rely on it to negotiate your estimates.”

Final takeaways

As the webinar wrapped, each panelist shared a closing thought.

Reets: “If you’re going to run a business, run a business. It’s a different skill set than running a truck.”

Cisney: “Keep an open mind. This industry changes too fast to be closed off to new opportunities.”

Burton: “Ensure your documentation speaks for itself. That’s what keeps projects defensible.”

The bottom line? Restoration success isn’t about software clicks or lucky estimates. It’s about disciplined pricing, proactive communication, airtight documentation, and a willingness to simplify and systematize. Those who master these fundamentals won’t just survive—they’ll thrive.

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Gamifying Worker Training to Boost Effectiveness in Field Services /gamifying-worker-training-to-boost-effectiveness-in-field-services/ Mon, 04 Aug 2025 13:00:15 +0000 /?p=74404 In this webinar replay, explore how companies are transforming training and employee engagement through simple but powerful strategies.

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In disaster restoration where the work is high-pressure and unpredictable, traditional training and recognition often fall short.

Employees need more than just a paycheck to stay motivated—they need acknowledgment, engagement, and a reason to take pride in their work. That’s where gamification and rewards come in.

In , we explore how companies are transforming training and employee engagement through simple but powerful strategies. From friendly competitions like “fastest dry-out setup” to digital badges for catching potential issues early, these programs boost morale, improve quality, and strengthen teamwork. Recognition—whether it’s a public shoutout or a hidden hero award—builds loyalty, prevents burnout, and drives employees to perform at their best.

You don’t need expensive tools to make it work. Start small, make wins visible, and celebrate success. By strategically integrating gamified training and recognition, you can turn routine tasks into rewarding experiences that fuel continuous improvement and long-term business growth.

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Free Webinar: Stop Losing Money to Bad Estimates, Scope Creep, and Chaos /free-webinar-stop-losing-money-to-bad-estimates-scope-creep-and-chaos/ Mon, 28 Jul 2025 13:00:08 +0000 /?p=74395 Join Cleanfax on Wednesday, Aug. 20, at 1 p.m. CT for a deep dive into managing jobs for maximum profit and pricing with precision.

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Join Cleanfax on Wednesday, Aug. 20, at 1 p.m. CT for a deep dive into managing jobs for maximum profit and pricing with precision during the webinar . If you’ve ever battled delayed payments, underpriced jobs, or chaotic timelines, this is the webinar you can’t afford to miss.

From navigating change orders and supplements to aligning your crew and documentation for insurance success, this session is packed with actionable strategies you can implement immediately:

  • Learn how to price restoration jobs accurately using real cost data, regional adjustments, and industry estimating tools.
  • Discover proven project management strategies that keep jobs on schedule, on budget, and stress-free for clients.
  • Master scope development and documentation techniques that reduce disputes and improve payment turnaround.
  • Get insider tips on handling change orders, supplements, and protecting your profit margins.
  • Understand which KPIs truly matter—and how to track them to improve profitability across your team and projects.

Whether you’re a company owner, project manager, or estimator, you’ll learn how to eliminate scope creep, track the KPIs that matter, and turn your jobs into streamlined, margin-friendly operations.

In addition, the webinar will include a dedicated Q&A session so you can ask your most challenging questions. Bring them and get ready for real answers.

for this can’t-miss live event.

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Register Today for Our Free Webinar: From New Hire to Next Leader /register-today-for-our-free-webinar-from-new-hire-to-next-leader/ Fri, 13 Jun 2025 14:55:58 +0000 /?p=74146 Join Cleanfax on Thursday, June 26, at 12 p.m. CT for an exciting webinar topic: From New Hire to Next Leader: Building Training Programs That Drive Retention & Career Growth.

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Join Cleanfax on Thursday, June 26, at 12 p.m. CT for an exciting webinar topic: .

A great first day is just the start—real success comes from a training program that keeps employees engaged, growing, and staying long-term. Learn how restoration companies can structure training to reduce turnover, accelerate skill-building, and create clear career paths.

By the end of this webinar, attendees will walk away with:

  1. A framework for building a training roadmap from onboarding to leadership development.
  2. Insights on how top restoration companies are investing in training to increase employee retention.
  3. Techniques to make training engaging for young workers so employees stay invested in their career growth.

In addition, the webinar will include a dedicated Q&A session so you can ask your most challenging questions. Bring them and get ready for real answers.

Register today, ! After the live event has ended, you will receive a link to the recorded webinar.

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The Million Dollar Opportunity Inside Your Spanish-Speaking Workforce /the-million-dollar-opportunity-inside-your-spanish-speaking-workforce/ Thu, 05 Jun 2025 08:00:32 +0000 /?p=74080 In a recent Cleanfax + KnowHow webinar, we talk about what most restoration companies miss when they treat Spanish-speaking workers like a communication challenge, rather than the competitive advantage they actually are.

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The homeowner was on the verge of canceling over the phone.

She had scheduled the visit, but now she was unavailable—and her mother, who spoke only Spanish, stood alone at the door, arms folded, unsure of what to say.

The project was seconds from collapsing when Donaldo, a project manager at , stepped forward.

“” he said, gently.

The tension cracked. The homeowner exhaled slowly, relieved, like she’d been bracing herself all morning. The conversation started. The job moved forward.

Donaldo’s translation steadied the moment. His calm familiarity said, your home—and your mom—are in safe hands. That five-minute pivot from English to Spanish kept the job from stalling, but more importantly, it built trust.

Moments like this are easy to miss. But in the restoration industry, where emotions run high, timelines are tight, and trust is the only real currency, they can mean the difference between landing a contract or losing one.

In a recent Cleanfax + KnowHow webinar, Donaldo joined restoration educator Luis Suarez and KnowHow CEO Leighton Healey to talk about what most restoration companies miss when they treat Spanish-speaking workers like a communication challenge, rather than the competitive advantage they actually are.

The million-dollar blind spot

Here’s what most restoration owners don’t realize: , 1 in 4 construction workers were Hispanic. With Latino-owned businesses growing at twice the national average and the Hispanic population being the fastest-growing minority in the US, that workforce percentage has only grown.

Yet most companies operate with systems designed when their workforce and customers were 90% English-speaking. The result is missed revenue opportunities and thousands of potential hard-working restorers underemployed. When Donaldo steps in to save that appointment, he’s not just translating. He’s accessing a multi-million-dollar market of Hispanic homeowners that most restoration companies can’t effectively serve.

The technician who couldn’t Read (but could see everything)

Luis Suarez discovered this blind spot when a technician who spoke minimal English walked into his organization.

But his technical instincts? Flawless. Traditional training materials, though, were not helpful.

Most managers would have made excuses. Luis made pictograms.

He created pairing equipment photos with numbers. Chemical No. 7 got a picture of carpet plus the number 7. pH testing became a color-coded visual guide. “It worked perfectly,” Luis recalled, “and the whole crew started requesting the visual guides.”

The transformation took three months. The man who couldn’t read English became their textile restoration specialist, generating revenue for the company.

Luis accidentally solved the training problem for visual learners of all backgrounds. But his experience revealed something bigger: what most companies see as accommodation needs, successful operators recognize as untapped competitive advantages, and .

From ‘liability’ to competitive advantage

Leighton Healey, who’s studied across the restoration industry, puts it bluntly: “The number one retention tool is culture, connectedness, and community relationships.”

In a world where many crews are siloed and digitally distant, Latino workers are different.

“They’re like gold medalists at belonging,” he says, adding that “multicultural teams have better retention when [companies] take it seriously.”

Donaldo agreed.

“We bring joy, food, and fun to our meetings—because we’re family oriented,” he said.

That family approach is operational gold. Teams that eat, celebrate, and solve problems collectively are less likely to jump ship for a $2 hourly increase.

But the impact doesn’t stop at your warehouse door.

Hispanic communities often have higher homeownership rates and strong referral networks.

When your project manager can explain water damage protocols in fluent Spanish—and understands how decisions are made in Latino households—you don’t just get a satisfied customer; you earn a brand ambassador.

And in communities built on word-of-mouth, that advocacy snowballs into serious revenue.

Behind it all is a kind of emotional intelligence, powered by migration and family sacrifice, that you can’t teach in corporate workshops.

It shows up in the quiet moments: The patient tone when explaining drying timelines during a CAT-3 cleanup. The calm reassurance after disasters. Lingering to listen while a family watches their kitchen get demolished. All of which, in turn, show up in glowing customer reviews, repeat jobs, and a referral pipeline that money can’t buy.

The technology breakthrough that changes everything

The biggest objection—How do they document jobs if they can’t navigate English interfaces?”—is rapidly becoming irrelevant.

AI-powered translation now works in real-time during customer calls. Platforms like support in Spanish and 10-plus languages.

But here’s Leighton’s key insight: “Tech will solve for language barriers, and not stigma and bias barriers.”

The companies winning this transition push vendors for multilingual interfaces, invest in visual training systems, and train managers to lead across cultural differences. They also recognize that respect is expressed differently across cultures and that quiet loyalty often masks leadership potential.

Your three-move competitive advantage

Start with the mirror test. Walk through your onboarding, training materials, and promotion criteria, asking: “Could this process be easier if I didn’t speak perfect English?” If the answer is yes, you’ve found your first improvement target.

Audit for bilingual ROI. Calculate the value of Hispanic homeowner contracts in your market. Then count how many bilingual team members can effectively serve that segment. The gap represents an immediate revenue opportunity.

Invest in visual systems. Like Luis’s pictograms, create training materials (color codes and ) that work for different learning styles. This doesn’t just help Spanish speakers—it improves comprehension for all visual learners and reduces training time across your workforce.

Any of the above might be the five-minute difference between a canceled appointment and a project that moves forward smoothly.

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