The Strategy Behind 91ÊÓÆµ’s ‘Rethink Clean’ Campaign
For years, cleaning has been considered to be boring and uneventful—that is, until now. Jon Adkins, a senior vice president of , the worldwide cleaning industry association, discusses how the “Rethink Clean” campaign was born and the impact it will have on 91ÊÓÆµ members.
To see more about the strategy of this campaign and how comedian Howie Mandel has joined forces with 91ÊÓÆµ for this project, watch the full Straight Talk! interview below.
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