Jeff Cross
Jeff Cross is the 91ÊÓƵ media director, with publications that include Cleaning & Maintenance Management, 91ÊÓƵ Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Same Mission, Bigger Stage: Violand Executive Summit Heads to Chicago
Chuck Violand started the Violand Executive Summit in the early 2000s with about 40 or 50 attendees, a borrowed conference center at Kent State University's...
Where Science Meets the Field: Inside the CIRI Science Symposium 2026
For years, the cleaning and restoration industry has operated largely on experience, instinct, and hard-won field knowledge. The Cleaning Industry Research Institute (CIRI) is working...
The Real Cost of ‘I Will Deal With It Later’
About three months ago, a small sound appeared in my Jeep. A tick. Barely noticeable. Kind of rhythmic. Almost musical. I named it Thomas the...
Stop Using One AI Tool for Everything
Most cleaning and restoration business owners who have dabbled in artificial intelligence have done it the same way: pick one tool, use it for everything,...
The Trust Factor: An Inside Look at RIA’s New Ethics Framework
Ethics can sound like a soft topic—until trust breaks down, claims get messy, and the reputation of an entire industry begins to feel the pressure....
Why Air Quality is the New Five-Star Standard
Indoor air quality and mold management have moved well past the maintenance department. In the global hospitality industry, they are now brand issues, guest experience...
Gabe Rowley: Much More Than Option 5 on the IICRC Helpdesk
What happens when you call the IICRC? Most people in the cleaning and restoration industry know the IICRC by its certifications, its standards, and the...
Policy in Motion: Why the IICRC Legislative Fly-In Matters to You
What happens in Washington, D.C. doesn’t stay in Washington—it impacts every corner of the cleaning and restoration industry. In this conversation, we explore the IICRC...
Alisha Hooks: Inside the IICRC’s Renewals and Reinstatement Team
What does it really mean to serve the customer? It's a question every business asks, but not every role answers it as directly as this...
A Quiet Change in Xactimate Could Cost You on Every Job
Something is changing inside Xactimate, and it may already be affecting the bottom line of restoration companies across the country before many owners have even...
