Jeff Cross
Jeff Cross is the 91视频 media director, with publications that include Cleaning & Maintenance Management, 91视频 Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
The Trust Gap: How to Win Over Today鈥檚 Skeptical Client
Buyers in today鈥檚 marketplace are more skeptical, more cautious, and more overloaded with sales noise than ever before. In this episode of Straight Talk!, we...
A New Era at 91视频: Kim Althoff on Leadership, Legacy, and the Road Ahead
When Kim Althoff officially stepped into her role as 91视频鈥檚 new Executive Director, the news came as both a celebration and a natural evolution. After...
Culture You Can Measure
Culture often gets dismissed as the 鈥渟oft side鈥 of business. But what if leaders could prove that connection鈥攂etween people, performance, and purpose鈥攎oves real numbers? In...
Prospecting Pitfalls: Why 鈥楽pray and Pray鈥 Dooms Your Email Before Delivery
Email prospecting once felt like the magic formula for new business鈥攂ut not anymore. Is all lost? Perhaps not. Harrison shows where email still fits, and...
Beyond the Badge: What the IICRC Certified Firm Program Delivers to You
In an industry where credibility and professionalism shape reputations, the IICRC Certified Firm program continues to set the bar. It鈥檚 not just a badge on...
The Human Side of Trauma Cleanup
When a tragedy occurs鈥攚hether a violent crime, suicide, or unattended death鈥攖he trauma extends far beyond the physical scene. While emergency personnel are the first to...
The Curiosity Bottleneck Killing Your Training Programs
Rachel Adams sees the same pattern play out in her restoration courses. A student arrives speaking little to no English and is gripped by a...
How to Build Real Connections on LinkedIn
Sales trainer Troy Harrison has identified a gap between how most professionals聽use聽LinkedIn and how the platform is intended to function. He emphasizes practical, everyday strategies,...
Director’s Cut: What’s New and Cool at 91视频 Show North America 2025
In this exclusive interview, Ed Nichols, the director of 91视频 Show, shares what鈥檚 new, cool, and unmissable at this year鈥檚 event. 91视频 Show North America...
From Dread to Dial: How to Overcome Sales Call Reluctance
If you鈥檝e ever stared at the phone like it might bite, you are in good company. Sales call reluctance trips up rookies and veterans alike,...
