Jeff Cross
Jeff Cross is the 91视频 media director, with publications that include Cleaning & Maintenance Management, 91视频 Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
You Don鈥檛 Need to Be Bigger鈥擸ou Need to Be Faster
Have you ever lost a job to a bigger company and thought, 鈥淲e could have done that better and faster鈥攖hey should have chosen us鈥? Most...
Angelina Dixson: How the IICRC Markets the Value of Certification
What does marketing look like inside the IICRC鈥攁nd why does it matter? In this episode of Unscripted, an IICRC video production, Angelina Dixson, Marketing Supervisor...
The Most Dangerous Phrase in Business
Few phrases in business are as quietly perilous as "We've always done it this way." It can masquerade as wisdom or loyalty, yet more often...
Why Better Sales Training Won鈥檛 Fix Your Sales Problem
When sales numbers disappoint, the instinct is usually the same: find a new training program, bring in a methodology, sharpen the team. It feels proactive....
Activate Your Ghost Protocol to Keep Candidates From Disappearing
A promising candidate applies. The interview goes well. Maybe they even accept the offer. Then鈥攏othing. No call. No email. No explanation. Just silence. For cleaning...
The Condiment Cleanup Challenge
You walk into the job, and the homeowner points to a dark, crusty patch near the kitchen table. 鈥淢y kid knocked over the ketchup bottle...
The Obsolete Salesperson
For decades, outside sales ran on a simple formula: get in the car, visit customers, build relationships, grow business. That model served distributors and manufacturers...
Build a Legacy Worth Leaving Behind
When Chuck Violand talks about legacy, he鈥檚 not talking about plaques on a wall or a name on a building. He鈥檚 talking about something quieter鈥攖he...
AI Won鈥檛 Save You鈥擝ut These Three Skills Might
Artificial intelligence (AI) is everywhere, and the pace of change isn鈥檛 slowing down. For business owners in the cleaning and restoration industry, the real question...
Beyond the Manual: The Hidden Work Behind IICRC Education
When technicians walk into an Institute of Inspection, Cleaning, and Restoration Certification (IICRC)-approved class, they see a manual, a schedule, and an instructor at the...
